Vivo Crossover NBA Philippine Launch
Vivo Crossover NBA Philippine Launch
MANILA, PHILIPPINES, Dec. 06, 2018 – The National Basketball Association (NBA) and Vivo, a leading smartphone manufacturer, announced today a comprehensive multiyear marketing partnership that will make Vivo the official partner of the NBA in the Philippines.
Through the partnership, Vivo will be the Presenting Partner of the NBA Playoffs Bracket Challenge, a fantasy basketball game that allows participants to submit their NBA Playoffs predictions. As an official part-ner of Jr. NBA Philippines and NBA 3X Philippines, Vivo will leverage the league’s youth platforms to stage interactive fan activities and showcase its latest mobile devices.
“This collaboration was made possible through the core values shared by both our company and the NBA. We take pleasure from our hard work, give all our energy to create a strong community, and maintain professionalism by providing the best service to our customers,” said Vivo Philippines Brand Manager Ian Jocson.
“Vivo is the ideal partner for us to deliver new ways for fans in the Philippines to experience the NBA right at their fingertips,” said NBA Philippines Managing Director Carlo Singson. “With innovation at the forefront of Vivo’s products and services, we look forward to integrating Vivo into our local events and global platforms through content creation and activations that will engage the modern Filipino fan.”
Additionally, Vivo will be featured on NBA Global Facebook through co-branded NBA content including NBA game highlights, vignettes, and photos that will be exclusive to the Philippines.
Vivo’s VP for Channel Sales, Hazel Bascon, relays the company’s excitement in bringing new groundbreaking experiences to the Filipino basketball community. “Through this milestone collaboration, Vivo and NBA Philippines will bridge sports and technology through events, activities, and programs that will revolutionize how basketball fans and mobile users experience the sport,” remarked Ms. Bascon.
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