TCL Marks 25 Years of Innovation in Filipino Homes

TCL Marks 25 Years of Innovation in Filipino Homes

A Legacy of Excellence

For 25 years, TCL has been at the forefront of technological innovation, transforming Filipino homes with cutting-edge TVs, home appliances, and smart solutions. The brand’s commitment to making everyday life smarter and more efficient has earned it a Triple Global Top 1 TV Brand title in Mini-LED, Google TV, and Ultra-Large Screen TVs (85 inches and above), as recognized by OMDIA 2024.

To celebrate this milestone, TCL hosted its 2025 Grand Launch at Okada Manila’s Grand Ballroom, embracing the theme “Legendary Moment, Timeless Greatness.” The event highlighted TCL’s past achievements, present innovations, and future plans to elevate Filipino households with smarter technologies.

Revolutionizing Home Technology

TCL has long understood the needs of Filipino families. Whether it’s delivering crystal-clear entertainment, simplifying chores, or providing reliable cooling solutions, TCL designs products that fit real lifestyles.

Over the years, TCL has introduced energy-efficient washing machines, powerful air conditioners, and immersive TVs that redefine home entertainment. This commitment to functionality and accessibility ensures that households across the Philippines enjoy advanced technology at competitive prices.

During the event, Griffin Zhang, General Manager of Asia Pacific Business Group, TCL Industries, emphasized the brand’s strong market position, stating that TCL TV and AC sales hold the No. 1 market share in the Philippines, a testament to its trusted reputation among Filipino consumers.

Innovation Beyond Limits

TCL’s 2025 product lineup was the highlight of the evening, unveiling four key innovations focused on cooler, cleaner, smarter, and sharper technologies.

Among the most anticipated products was the X11K QD-MiniLED TV, introduced by Charlie Huang, TCL’s Deputy Product Director of Brownline. With vibrant picture quality and next-generation display technology, this TV is set to redefine home entertainment.

Meanwhile, Bert Cheung, Deputy Product Director of Air Conditioner, presented the award-winning TCL FreshIn 3.0 Air Conditioners, designed to deliver advanced climate control, energy savings, and enhanced air purification.

In the home appliance segment, Eric Li, Senior Product Manager of Washing Machines and Refrigerators, introduced the Super Drum Combo+ C682 Front Load Washer and Dryer, offering efficient, smart laundry solutions. Also showcased was the AAT Inverter+ Bottom Mounted Refrigerator, built for modern, energy-conscious households.

TCL and the Olympic Spirit

A key moment of the night was the announcement of TCL’s global partnership with the International Olympic Committee, extending through 2032. This collaboration embodies shared values of excellence, performance, and passion, reinforcing TCL’s dedication to innovation at a global scale.

As part of this partnership, TCL will enhance the Olympic Village with next-level technology and transform the fan experience worldwide.

Shae Yu, Deputy Director of Marketing, emphasized this commitment, stating that TCL’s innovations aim to inspire billions while shaping a more sustainable future. She described the partnership as more than sponsorship—it’s about bringing the spirit of the Games into people’s lives through smart, meaningful technology.

Filipino pole vaulter EJ Obiena, ranked world No. 4, was a special guest during the event. He shared his excitement for the partnership, noting that TCL’s dedication to constant improvement mirrors the relentless mindset of athletes striving for excellence.

Celebrating Filipino Talent

The night also welcomed TCL’s newest brand partners, Valeen Montenegro and Rhian Ramos, both of whom expressed enthusiasm for the brand’s approach to smart living and design-driven technology.

Valeen highlighted the TCL QD-MiniLED TV, describing it as her ultimate home entertainment upgrade, while Rhian praised the TCL FreshIn 3.0 air conditioner, emphasizing its voice command feature and energy-saving technology.

Both shared their excitement about working with TCL, expressing appreciation for how the brand seamlessly blends innovation with practicality, making modern living more comfortable and efficient.

Looking Ahead

To commemorate 25 years of growth, Cyd Montebon, Deputy Director of Sales, and Wesley Yang, Deputy Director of Retail, led a celebratory toast to TCL’s continued success.

Montebon reflected on TCL’s journey, thanking partners, visionaries, and customers for their trust and support. Yang reinforced TCL’s commitment to innovation and consumer-first technology, stating that the best is yet to come.

As TCL embarks on its next chapter, the brand remains committed to delivering pioneering technology, improving daily life, and bringing world-class products to Filipino households. The future looks bright as TCL continues to define, innovate, and shape smart living for generations to come.

Visit the TCL home page at https://www.tcl.com/ph/en.