Sony Unveils Advanced RGB LED Display Technology
Sony Unveils Advanced RGB LED Display Technology
Next-Level LED Precision and Color Control
SOUTH EAST ASIA – Sony has once again pushed the boundaries of display technology. The company has introduced a next-generation display system featuring high-density RGB LED backlights. What makes this innovation stand out? Each primary color—red, green, and blue (RGB)—can now emit light independently, elevating image quality to extraordinary levels.
Using proprietary backlight control technology, Sony’s system maximizes the performance of its panels. The result? Vibrant, accurate colors and subtle gradations of light across even the largest screens. This revolutionary display tech is tailored for everything from cinematic storytelling to everyday home viewing.
Built on Expertise in Visual Innovation
Sony has long been a trusted name in display technology, from BRAVIA televisions to professional monitors used in video production. The new system continues this legacy, combining years of expertise with cutting-edge advancements.
Set to begin mass production in 2025, this system aims to bring its benefits to a wider range of consumer televisions and professional content creation tools. It marks a significant leap forward in making top-tier visuals more accessible than ever.
Key Features That Redefine Display Quality
Wide Color Gamut for True-to-Life Imagery
Sony’s independent drive RGB LED system delivers unmatched color purity. It covers more than 99% of the DCI-P3 color space, widely used in digital cinema. Additionally, it meets approximately 90% of the ITU-R BT.2020 standard, a benchmark for ultra-high-definition displays.
This wide color gamut ensures the most lifelike hues, from the rich reds of an autumn scene to the vibrant blues of a summer sky. Whether you’re watching blockbuster films or streaming your favorite series, the difference is noticeable.
Enhanced Backlight Control for Stunning Picture Quality
Sony has paired its RGB LED system with proprietary backlight control technology. This combination optimizes color performance across the screen, ensuring even large displays maintain consistent vibrancy.
One standout feature dynamically allocates power to each RGB channel based on the scene. For instance, instead of concentrating light on a single bright element—like stars in a night sky—Sony’s system balances luminance across colors. This approach enhances single-tone scenes, making elements like deep blue skies or bright foliage more vivid and lifelike.
Peak brightness levels exceed 4,000 cd/m², matching the benchmarks set by Sony’s professional monitors. This ensures images are both bright and visually accurate, achieving the highest color volume in Sony’s display history.
Wide Dynamic Range and Flawless Gradation
Processing signals at a high bitrate of 96 bits, the display achieves a wide dynamic range. Viewers can enjoy deep blacks alongside brilliant whites without losing detail. More importantly, scenes with subtle brightness variations are handled with precision.
This system addresses a challenge common in existing OLED displays: representing colors with moderate brightness and saturation. Sony’s solution offers sharper, more vibrant visuals even at wide viewing angles.
Precision Color Reproduction with Advanced Processors
Densely packed RGB LEDs work in harmony with a dedicated control processor. By individually managing LED brightness, the system prevents white clipping in bright areas and black crushing in darker ones.
The technology includes double the processing power compared to conventional local dimming systems. This allows for superior pixel correction and accurate color reproduction without shifts or distortions.
Built Through Collaboration
Sony partnered with industry leaders to refine its next-generation display system. MediaTek Inc. contributed to the development of control processors, leveraging its expertise in smart TV SoCs (Pentonic). ROHM Co., Ltd., assisted with LED drive IC technology, while Sanan Optoelectronics Co., Ltd., supported LED production. These partnerships ensure a robust, future-ready display system.
An Eye Toward the Future
Sony’s latest innovation is more than just a technical upgrade—it’s a bold step forward for the entire industry. By combining precise RGB control, advanced backlight technologies, and powerful processors, the system pushes visual expression to new heights.
Whether you’re a filmmaker seeking accuracy or a home viewer craving immersion, Sony’s display system caters to your needs. The company’s commitment to visual excellence continues to set benchmarks, building a future where entertainment meets unmatched clarity.
