Filipinos are embracing the power of 5G! Smart Communications, Inc. (Smart), a subsidiary of PLDT Inc. (PLDT), the country’s leading integrated telco network, reports a significant surge in 5G data traffic. This growth is attributed to Smart’s award-winning 5G network and its efforts to make 5G technology more accessible.

5G Data Traffic Nearly Doubles in 2023

Throughout 2023, Smart saw a remarkable 95% increase in average quarterly 5G data traffic compared to the previous year. This trend continued into the final quarter, with a 16% increase in average monthly data traffic on the 5G network.

Driving Factors: Affordability and Network Coverage

Smart attributes this growth to two key factors:

  • The arrival of new, more affordable 5G devices: As 5G smartphones become more accessible, Filipino users are now able to experience the benefits of this next-generation technology without breaking the bank.
  • The continued push of Postpaid Unli5G Signature plans: Smart’s attractive data plans provide users with ample data allocation, allowing them to maximize the capabilities of 5G connectivity.

Alex O. Caeg, Head of Smart Consumer Wireless Business, emphasizes Smart’s commitment to providing Filipinos with value-packed mobile experiences. “We ensure our offers are relevant and affordable, while also making the latest handsets more accessible. This allows our subscribers to easily upgrade and enjoy the benefits of 5G technology.”

Best 5G Coverage Experience Fuels Data Usage

Smart’s network infrastructure plays a crucial role in enabling this 5G data traffic surge. The company was recently recognized by independent analytics firm Opensignal for delivering the Philippines’ Best 5G Coverage Experience. This distinction highlights Smart’s commitment to expanding its network reach across the nation.

“Smart’s mobile network covers 97% of the population,” says Caeg. “This extensive coverage, coupled with PLDT’s vast fiber infrastructure, provides a solid foundation for our 5G services. Our efforts to expand network reach are clearly paying off, as evidenced by the significant increase in 5G data traffic.”

Bridging the Digital Divide and Supporting National Goals

Smart 5G Data Traffic Soars on enhanced mobile products and services aligns with the PLDT Group’s mission to narrow the digital divide and provide connectivity for all Filipinos. This initiative supports the United Nations Sustainable Development Goals (UNSDGs), particularly SDG No. 9: Industry, Innovation, and Infrastructure. Additionally, Smart’s efforts contribute to the government’s overall digitalization thrust.

By providing Filipinos with affordable 5G access and a robust network, Smart is paving the way for a more connected and innovative Philippines.