Shopee Empowers Content Creators for 11.11 Mega Pamasko Sale

Shopee Empowers Content Creators for 11.11 Mega Pamasko Sale

Manila, Philippines, October 29, 2024 – As Shopee, Southeast Asia’s leading e-commerce platform, gears up for its highly anticipated 11.11 Mega Pamasko Sale, the focus is on the remarkable growth of its creator ecosystem. Content creators are becoming increasingly vital in today’s digital marketplace, serving as more than just influencers but as key players in enriching the online shopping experience.

During the Shopee Creators Fashion Night, creators like Edlyne Lorenzana, Sharlaine Andal, and Callie Rae, alongside Shopee’s Head of Public Relations and Corporate Affairs, Erin Tagudin, delved into the critical role that content creators play. Through authentic reviews, tailored recommendations, and innovative product discovery, they bring significant value to the online shopping journey.

Creators are driving engagement and sales in unprecedented ways. According to Kantar’s 2023 “Philippine Media Landscape” report, 60% of Filipino shoppers have made purchases after seeing products featured by content creators. Their influence over buying decisions is more significant than ever, particularly in an e-commerce environment brimming with choices.

The Shopee Affiliate Program has emerged as a powerful tool for fostering trust and engagement among shoppers. Registered Shopee affiliates earn a commission every time a promoted item is purchased. Credible content creators endorsing their favorite Shopee finds provide followers with quality products and seamless shopping experiences.

Creator Sharlaine Andal began her affiliate journey by sharing her Shopee room makeover experience in a video. Her success in the program exemplifies how creators can earn while sharing legitimate, high-quality finds. Andal appreciates the sense of community among fellow affiliates, highlighting that it’s about collective enjoyment of promoting great products rather than competition.

The past year saw remarkable growth in the Shopee Affiliate Program, with a nearly 600% year-on-year increase in new affiliates. This surge underscores the value creators add to brands and sellers, driving traffic and boosting conversion rates. The recent 9.9 campaign saw millions of transactions facilitated through personal recommendations and honest reviews by social media creators, showcasing the revenue-generating power of content creation.

Shopee continues to support creators with features designed to maximize engagement and earnings. Shopee Live has seen a 60% year-on-year increase in viewership, allowing creators to connect with audiences in real-time and build trust. Shopee Video, a newly launched feature, has generated significant results, with creators producing ten times more content in the first quarter of 2024. It enhances brand visibility, consumer engagement, and order conversion, as demonstrated during the 9.9 campaign where Shopee Video orders increased six-fold.

Fashion creators play a pivotal role in easing the online shopping process for apparel, addressing concerns over sizing and fit through demonstrations and honest reviews. Shopee’s efforts to ensure a trustworthy shopping experience resulted in a 140% growth in fashion orders during the last 9.9 sale. The platform showcases an extensive range of fashion items from international brands like Cole Haan and Forever 21 to trendy labels like Lovito and Tala by Kyla, allowing users to explore millions of fashion deals.

As the 11.11 Mega Pamasko Sale approaches, Shopee invites content creators to join the Shopee Affiliate Program and leverage the increased shopping activity. With e-commerce in the Philippines projected to grow to $30 billion by 2027, this is an ideal time for creators to capitalize on the holiday shopping season.

Shopee’s 11.11 Mega Pamasko Sale promises a seamless, exciting online shopping experience with features like On-Time Pamasko Delivery, 70% Off Holiday Deals, and Free Shipping with PHP 0 minimum spend. Shoppers can look forward to 11.11 Rush Deals and activities like Shopee Shake, offering a chance to win up to 1.1 million Shopee Coins.

Follow us on @shopeePH on Facebook and Instagram to know more about the Shopee 11.11 Mega Pamasko Sale, and check out the Shopee App now!