Shopee 9.9 Super Shopping Day clocks best ever performance
Shopee 9.9 Super Shopping Day clocks best ever performance
Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, wraps up its biggest annual regional shopping event of the year, Shopee 9.9 Super Shopping Day, surpassing last year’s record at 7:43am on 9 September. This year’s Shopee 9.9 Super Shopping Day achieved a new milestone with the highest-ever single day sales performance in Shopee’s history, with a total of over 5.8 million orders recorded; amounting to 3 times more than an average day.
Over 15 million items were sold within 24 hours. Within the first 9 minutes of 9 September, a total of 99,999 items were snapped up by shoppers from all across the region.
Terence Pang, Chief Operating Officer of Shopee, said, “As the third installment of Shopee’s annual regional shopping event, this year’s 9.9 Super Shopping Day is our biggest one yet. The performance of this year’s campaign far exceeded our expectations on all fronts, and we are proud to have achieved record-breaking sales with the support of our loyal Shopee users, brands and partners.”
Shopee 9.9 Super Shopping Day boasted the support of more than 7 million sellers, and 10,000 brands across the region. In the Philippines, Health and Personal Care, Mobiles and Accessories, and Home and Living emerged as the top performing categories as Filipinos shopped over the 11-day event from 30 August to 9 September. Both sellers and brands enjoyed extended reach and sales uplift, with the top performing brands including Maybelline, P&G, Colgate-Palmolive, The SM Store, Silverworks and Drypers, recording a significant increase in order volume and traffic.
The debut of back-to-back themed days during this year’s Shopee 9.9 Super Shopping Day proved to be highly popular. Super Flash Sale Day and Super Brands Festival were the most well-received among Filipinos, as users shopped mega flash sales and exclusive deals from brands.
As a special surprise for users, celebrities including It’s Showtime hosts Teddy and Jugs; Hashtags dance group’s Zeus Collins and Jameson Blake; comedian and host, Ramon Bautista; designer, Avel Bacudio; and actor, Kyle Velino; joined Shopee in celebrating the success of Shopee 9.9 Super Shopping Day by personally delivering Shopee orders to users’ doorsteps. The event was broadcasted on Facebook Live with more than 200,000 people tuning in to the reactions of surprised users, and to take part in a special post 9.9 giveaway. A few lucky viewers of the live giveaway won themselves an Oppo F5, Infinix Hot 6 Pro, and exclusive bundles from different brand partners.
“We would like to thank everyone who has played a part in helping to make Shopee 9.9 Super Shopping Day a tremendous success. We look forward to bringing even more exciting initiatives in the months ahead,” closed Pang.
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