Samsung’s The Frame: Transforming Legazpi Underpass into a Digital Art Gallery
Samsung’s The Frame: Transforming Legazpi Underpass into a Digital Art Gallery
MANILA, PHILIPPINES – Samsung, the world-renowned No.1 TV brand, has once again pushed the boundaries of technology and art. Teaming up with Fotomoto PH, an organization of visionary local photographers and artists, Samsung has brought Fotomoto: Beneath the Streets to life. This immersive art exhibit runs until February 23, 2025, at the Legazpi Underpass in Makati City as part of the 10 Days of Art 2025 exhibition.
A Fusion of Art and Technology
The Legazpi Underpass, a bustling pathway between Greenbelt and Ayala Triangle Gardens, has been transformed into an immersive digital gallery. Samsung’s The Frame TVs serve as the perfect canvas, allowing passersby to experience the captivating works of hundreds of Filipino photographers. These stunning visuals are displayed in high-definition detail on Samsung’s gallery-worthy lifestyle TV, The Frame.
Artistry in Every Frame
Samsung’s The Frame is designed to deliver an unparalleled artistic and aesthetic experience. Its Premium Matte Display with Anti-Reflection technology ensures that every image is seen with incredible clarity and reduced glare. With Customizable Orientation, users can showcase artwork in both vertical and horizontal formats. Whether wall-mounted or tabletop, The Frame seamlessly blends into any space with its customizable bezels.
Subscribers of Samsung’s Art Store have access to an extensive collection of works by legendary artists such as Van Gogh and Monet. With Art Mode, The Frame transforms from a high-performance QLED TV into an elegant art display when turned off. This innovative technology elevates Fotomoto’s exhibit by preserving the authenticity of each photograph and displaying it in lifelike detail.
Redefining Visual Storytelling
Fotomoto: Beneath the Streets underscores Samsung’s commitment to redefining visual storytelling. By transforming a public space into a curated digital exhibit, Samsung continues to push the boundaries of where and how art can be experienced. This initiative is part of Samsung’s global efforts to highlight art through technology, following similar exhibits in Basel, Switzerland, and partnerships with renowned institutions like New York’s The Metropolitan Museum of Art and The Museum of Modern Art. Through these collaborations, Samsung makes world-class art more accessible to audiences worldwide.
A Unique Public Exhibition
The Legazpi Underpass exhibit offers a unique opportunity for the public to experience Philippine photography as if viewing prints in a high-end gallery. The vibrant and bustling underpass is now a serene space where people can pause and appreciate the beauty of local artistry. This exhibition features the captivating works of hundreds of Filipino photographers who have contributed to Fotomoto’s showcases over the past five years.
Innovative Features of The Frame
Designed with both functionality and aesthetics in mind, The Frame offers a suite of features that redefine how people enjoy their TVs at home. Its Customizable Orientation allows for both vertical and horizontal display formats, while its Premium Matte Display with Anti-Reflection technology ensures that every image is seen with stunning clarity. The Frame’s customizable bezels allow it to effortlessly blend into any space, making it a versatile addition to any home.
Subscribers of Samsung’s Art Store can access a vast collection of artworks, transforming The Frame into a gallery-worthy display. With Art Mode, The Frame turns from a high-performance QLED TV into an elegant art piece when turned off, preserving the authenticity and detail of each displayed photograph.
Global Commitment to Art and Technology
By partnering with Fotomoto, Samsung continues its global commitment to integrating art with technology. This initiative follows successful exhibits in Basel, Switzerland, and collaborations with institutions like The Metropolitan Museum of Art and The Museum of Modern Art in New York. Samsung’s efforts aim to make world-class art more accessible to people worldwide, breaking down barriers and bringing art into everyday life.
Samsung’s The Frame has turned the Legazpi Underpass into an immersive digital art gallery, blending technology and artistry in a unique and captivating way. This exhibit, part of the 10 Days of Art 2025 exhibition, offers the public a chance to experience the beauty of Philippine photography in high-definition detail. By pushing the boundaries of visual storytelling, Samsung continues to redefine how people experience art, both in public spaces and in the comfort of their own homes.
Experience The Frame firsthand at Fotomoto: Beneath the Streets, free to the public at the Legazpi Underpass in Makati City from February 13 to 23. To learn more about Samsung’s global world #1 TV technology, go to https://www.samsung.com/ph or visit any of Samsung’s authorized dealers nationwide.
