Samsung Galaxy Z series returns
Samsung Galaxy Z series returns
Samsung Electronics has released a new global film as part of its “Join the flip side” campaign, teasing the next generation of Galaxy devices that will be launched at Galaxy Unpacked 2023 later this month.
The new campaign video builds on the first “Join the flip side” video released last September, which called on people to embrace their fascination with innovation. The new video continues this theme, showcasing the unique ways foldables can be used and how they challenge everything consumers know about an ordinary smartphone.
The video highlights the perceived barriers people face when they consider stepping away from the status quo, despite seeing the compelling benefits on the other side. Through the campaign, Samsung invites consumers to defy the norm and to enjoy new and unique experiences on the flip side.
“The flip side itself is about more than just a device — it’s a way of thinking. A way of living. It’s a new and open world where better experiences are waiting for those willing to step beyond the boundaries of convention and try something new,” said Sonia Chang, Vice President of Brand Marketing Group of Mobile eXperience Business at Samsung Electronics. “With the Galaxy Z series, Samsung provides innovation that defies the norms, redefining what a smartphone can do and stepping beyond conventional boundaries to open a new world of experiences.”
The new video also features a call to action, inviting consumers to join Samsung at Galaxy Unpacked 2023 on July 26 to discover the latest foldable innovations. The event will be streamed live on Samsung.com, Samsung Newsroom, and Samsung’s YouTube channel.
In the meantime, consumers can check out the new “Join the flip side” season 2 video on the Samsung YouTube channel and stay tuned for more teasers and trailers leading up to the event.
The “Join the flip side” campaign is a continuation of Samsung’s commitment to innovation and its vision for the future of mobile technology. With the Galaxy Z series, Samsung is pushing the boundaries of what is possible with a smartphone, and the new campaign video is a call to action for consumers to embrace the flip side and experience the future of mobile.
Find out more by joining Samsung Electronics on July 26 as we host the very first Unpacked in Seoul, Korea, a place where traditional culture and futuristic visions intersect to inspire global
trends and game-changing innovation. The event will be streamed live on Samsung.com, Samsung Newsroom, and Samsung’s YouTube channel beginning at 8:00 p.m. KST, 7:00 a.m. ET, 4:00 a.m. PT, and 12:00 p.m. BST.
