Samsung Galaxy S25 Series: Your True AI Companion
Samsung Galaxy S25 Series: Your True AI Companion
Pioneering the Multimodal Era with Context-Aware Experiences
SAN JOSE, CA – January 22, 2025 – Samsung Electronics Co., Ltd. has unveiled the Galaxy S25 Ultra, Galaxy S25+, and Galaxy S25, setting a new standard as a true AI companion. These smartphones offer the most natural and context-aware mobile experiences ever created. By introducing multimodal AI agents, the Galaxy S25 series is Samsung’s first step towards transforming how users interact with their phones and their world. With a customized Snapdragon® 8 Elite Mobile Platform for Galaxy, the series delivers superior on-device processing power for Galaxy AI and unmatched camera capabilities with the next-gen ProVisual Engine.
Revolutionizing Mobile Interactions
“The greatest innovations reflect their users. That’s why we evolved Galaxy AI to help everyone interact with their devices more naturally and effortlessly while ensuring privacy,” said TM Roh, President and Head of Mobile eXperience Business at Samsung Electronics. “The Galaxy S25 series opens the door to an AI-integrated OS that fundamentally shifts how we use technology and live our lives.”
Intuitive and Effortless Mobile Interactions
Equipped with One UI 7, the Galaxy S25 series is a true AI companion that understands your needs and preferences, providing personalized experiences with privacy at its core. It marks the beginning of a shared vision with Google to embed AI at the heart of Android, uniting developers and partners globally.
With multimodal AI agents, the Galaxy S25 can interpret text, speech, images, and videos for natural interactions. Upgrades to Google’s Circle to Search make searching your phone screen more helpful and contextual. The feature quickly recognizes phone numbers, emails, and URLs on your screen, enabling you to call, email, or visit a website with a single tap.
The Galaxy S25 also allows context-aware searches with actionable suggestions. Switching between apps for quick follow-up actions, like sharing a GIF or saving event details, becomes seamless. It represents a breakthrough in natural language understanding, making interactions easier. Simply ask to find a specific photo in Samsung Gallery or adjust display fonts in Settings.
Press and hold the side button to activate Gemini for seamless interaction across Samsung and Google apps, plus third-party apps like Spotify. For example, find your favorite sports team’s schedule and add it to Samsung Calendar with a single command.
These interactions are elevated by Galaxy AI’s tools for communication, productivity, and creativity. Writing Assist features like summarizing content or formatting notes can be enabled within apps, while Drawing Assist unlocks new ways to bring ideas to life with sketches, text, or image prompts.
Hyper-personalized Experiences with Privacy
In the AI era, personalization and privacy go hand-in-hand. On the Galaxy S25, the Personal Data Engine powers personalized features by safely analyzing data on-device to deliver highly tailored experiences reflecting your preferences. These insights enable tailored experiences such as searching for photos in the Gallery using natural language or being guided through the day with Now Brief. All personalized data is secured by Knox Vault, ensuring privacy. The Galaxy S25 also introduces post-quantum cryptography, protecting personal data against emerging quantum computing threats.
One UI 7 introduces a fortified layer of device safety designed for AI and hyperconnectivity. It includes Maximum Restrictions settings, enhanced Theft Protection, and a new Knox Matrix dashboard to monitor security across connected devices.
Unmatched Performance
The Galaxy S25 series is powered by the Snapdragon® 8 Elite for Galaxy, delivering a performance boost of 40% in NPU, 37% in CPU, and 30% in GPU compared to the previous generation. This power fuels the series’ ability to process more AI experiences on-device, including previously cloud-based AI tasks like Generative Edit.
Samsung and Qualcomm Technologies collaborated to customize the Snapdragon® 8 Elite for Galaxy, incorporating Samsung’s mobile Digital Natural Image engine (mDNIe) for greater display power efficiency. The processor also features Vulkan Engine and improved Ray Tracing for smoother, more realistic mobile gaming. Intense device usage and AI processing run smoothly with an improved heat dissipation structure and a tailored thermal interface material (TIM).
Pro-Level Creation
The Galaxy S25 series redefines mobile photography with high-resolution sensors and ProVisual Engine. The new 50MP ultrawide camera sensor, upgraded from 12MP, provides exceptional clarity. 10-bit HDR recording, applied by default, offers richer color expression. The series excels in low-light videos, with enhanced noise reduction and precise object detection for sharper, cleaner footage.
Advanced editing tools make photo and video editing accessible to all. Audio Eraser simplifies noise removal in videos, isolating categories of sounds for control. The Galaxy S25 introduces depth-of-field control with Virtual Aperture and elevates creativity with Galaxy Log for professional video production. Enhanced Portrait Studio allows for realistic avatars, and new analog-style filters deliver a film-like aesthetic.
Durable Design for a Circular Economy
The Galaxy S25 series embodies ‘Essential Design,’ blending simplicity, impact, and emotion. The Galaxy S25 Ultra features durable titanium and the new Corning® Gorilla® Armor 2, offering advanced drop protection and scratch resistance. Every component of the Galaxy S25+ and S25 includes at least one recycled material. The series uses a minimum of 50% recycled cobalt for its batteries, with some sourced from previous Galaxy devices.
The Galaxy S25 series ensures reliable performance with seven generations of OS upgrades and seven years of security updates. Samsung Care+ offers comprehensive coverage for accidental damage, repairs, and replacements. The New Galaxy Club, a flexible subscription model, makes owning and upgrading Galaxy devices convenient.
All Galaxy S25 devices come with six months of Gemini Advanced and 2TB of cloud storage at no extra cost. Gemini Advanced offers the most capable AI models and priority access to new features like Gems and Deep Research.
To know more about the Galaxy S25 series, visit https://www.samsung.com/ph/smartphones/galaxy-s25-ultra/.
Get a free storage upgrade worth PHP 9,000 when you pre-order today at https://www.samsung.com/ph/smartphones/galaxy-s25-ultra/buy/.
