Samsung Electronics: Leading Global TV Innovation for 19 Years
Samsung Electronics: Leading Global TV Innovation for 19 Years
Setting the Standard for Premium TV Excellence
Samsung Electronics has once again solidified its position as the global leader in the TV market, marking 19 consecutive years of dominance. According to market research by Omdia, the company achieved a 28.3% market share in 2024, showcasing its unparalleled expertise in innovation and customer trust.
Hun Lee, Executive Vice President of Visual Display Business at Samsung, attributes this success to their focus on groundbreaking technology: “Our 19-year reign as the global TV leader is thanks to the continued support of our customers. We’re committed to delivering products that enrich lives and shape the future of entertainment.”
Leading the Premium and Ultra-Large TV Markets
Samsung’s expertise shines brightest in the premium ($2,500+) and ultra-large TV categories, where it dominates market share.
Samsung’s ability to merge innovative features with premium aesthetics has made it the go-to brand for high-end television consumers worldwide.
QLED and OLED Innovation
Samsung continues to excel in the QLED and OLED segments, further solidifying its place in the premium TV industry.
Innovation Through AI and Art
Samsung isn’t just shaping television technology—it’s transforming how people experience entertainment. At CES 2025, the company unveiled Vision AI, an advanced AI-powered system that takes home displays to the next level. By analyzing user preferences and habits, Vision AI provides personalized viewing experiences, bridging the gap between technology and everyday convenience.
Samsung is also broadening the reach of its Art Store, which allows users to display digital artworks on their TVs. Originally exclusive to The Frame, the Art Store is now available on Neo QLED and QLED models, letting more consumers enjoy a seamless blend of technology and creativity.
Redefining the Future of Home Entertainment
From AI-powered screens to ultra-large displays, Samsung continues to push boundaries in the TV market. With innovations designed to enrich lives and deliver world-class quality, it’s clear why Samsung has been the global TV leader for nearly two decades.
