POCO F7 Series: Extreme Power Meets Effortless Performance

POCO F7 Series: Extreme Power Meets Effortless Performance
A New Benchmark for Speed and Innovation

SINGAPORE – March 27, 2025 – POCO has once again redefined what it means to deliver exceptional value in technology with the launch of its highly anticipated POCO F7 Series. Featuring the POCO F7 Ultra and POCO F7 Pro, this dynamic duo represents the pinnacle of cutting-edge performance and accessible pricing. Staying true to its mission of offering high-performance technology at incredible value, POCO combines flagship power with affordability for a new generation of users.

At the launch event in Singapore, Angus Ng, Head of Product Marketing at POCO Global, shared, “With the POCO F7 Series, we’ve introduced an Ultra model for the first time, pushing power and performance to new heights. This marks a significant leap forward as we continue to refresh the user experience and empower creativity, productivity, and play for our users.”

Unleashing Unmatched Power

At its core, the POCO F7 Ultra is powered by Qualcomm’s flagship Snapdragon® 8 Elite Mobile Platform, built on the advanced 3nm process technology by TSMC. This setup delivers a performance surge with up to 45% higher CPU output and 44% enhanced GPU capabilities, all while reducing peak power consumption for efficiency. Whether you’re running resource-heavy games or multitasking like a pro, the F7 Ultra’s AnTuTu score of 2,843,461 makes sure you don’t miss a beat.

What truly sets the Ultra apart is the debut of POCO’s VisionBoost D7 chipset, a dedicated graphics processor built for next-level visuals. Imagine gaming with Smart Frame Rate at 120FPS, experiencing 2K Super Resolution, and Game HDR for incredible contrast and sharpness. Even streaming platforms like YouTube and Netflix benefit from Dual-core Visuals technology, enhancing resolution, frame rates, and HDR playback for breathtaking realism.

The POCO F7 Pro, on the other hand, balances speed and efficiency with the Snapdragon® 8 Gen 3 chipset, delivering fast and smooth performance for gaming, work, and entertainment. Both devices are equipped with Xiaomi HyperOS 2, which optimizes system fluidity, connectivity, and AI functionality for a seamless user experience.

Cooler, Smoother Gameplay

Say goodbye to overheating with POCO’s LiquidCool Technology 4.0. Designed with a 3D dual-channel IceLoop system and a massive 5400mm² heat pipe, the F7 Series keeps devices cool even during intense gaming sessions. Temperatures are reduced by up to 3°C, ensuring uninterrupted performance for hours of video editing, gaming, or multitasking.

Games like Genshin Impact feel buttery smooth, with the Ultra pushing frame rates up to 120FPS in 2K Super Resolution while maintaining stable performance, even during extended gameplay sessions. The F7 Pro delivers an equally impressive gaming experience with WildBoost Optimization 4.0, making it a go-to device for competitive gamers.

Battery Life That Keeps Up

Modern users demand a smartphone that keeps pace with their daily lives, and the POCO F7 Series answers the call with powerful battery setups. The F7 Ultra features a 5,300mAh battery paired with 120W HyperCharge, capable of reaching a full charge in just 34 minutes. Wireless charging? That’s covered too, with 50W wireless HyperCharge ensuring maximum convenience.

Meanwhile, the F7 Pro goes even bigger with a 6,000mAh battery, supported by 90W HyperCharge. Next-gen charging technologies, including the POCO Surge P3 and Surge G1 chipsets, not only speed up charging times but also extend battery life by retaining over 80% capacity after 1,600 charge cycles. Whether you’re gaming, working, or streaming, these devices deliver reliable power when you need it most.

Photography Elevated
The POCO F7 Ultra introduces a camera setup designed for professionals and creatives alike. Its triple-lens system includes:

• 50MP main camera with a Light Fusion 800 sensor for vibrant, detailed images.
• Floating telephoto lens, capable of macro photography from as close as 10cm to 5X in-sensor zoom for sharp distant shots.
• 32MP ultra-wide lens, capturing expansive landscapes with a 120-degree field of view.

Powered by POCO AISP, the brand’s AI-driven computational photography platform, the F7 Ultra ensures precision and creativity in every shot. Features like 20X UltraZoom Beta and UltraSnap bring photos to life, letting users capture intricate details or rapid sequences with ease.

For the POCO F7 Pro, a 50MP Light Fusion 800-powered main camera delivers stunning results, while an 8MP ultra-wide lens ensures versatility. With AI-driven tools, dual focal lengths, and creative features like Dynamic Shots, both devices are perfect companions for content creation.

Visual Brilliance, Guaranteed Comfort

POCO doesn’t skimp on display quality. Both devices boast 3200-nit peak brightness and 1800-nit high-brightness mode (HBM), ensuring stunning clarity even in direct sunlight. With ultra-slim bezels and Circular Polarization Technology, the screen reduces glare and mimics natural light, minimizing eye strain for extended use.

Eye comfort is further enhanced by TÜV Rheinland certifications, including Low Blue Light and Flicker Free certifications, as well as 3840Hz PWM dimming for seamless brightness adjustments. Add features like 16,000-level auto brightness and you’ve got one of the most advanced displays in this category.

Premium Design Meets Robust Durability

Finally, the POCO F7 Series merges cutting-edge technology with aesthetic appeal. From its premium build to the inclusion of an ultrasonic fingerprint sensor, it’s clear these devices are made for users who demand both style and substance.

Whether you’re a hardcore gamer, a productivity powerhouse, or a content creator, the POCO F7 Ultra and POCO F7 Pro deliver everything you need—and more.

Product availability

From March 27 to April 3, POCO fans in the Philippines can get first dibs on the new F7 Series with exclusive early-bird deals and added perks. The POCO F7 Ultra, available in Yellow and Black, comes in two powerful variants: the 12GB + 256GB model, regularly priced at Php 36,999, is available for just Php 34,999, while the 16GB + 512GB version drops from Php 39,999 to Php 37,999—plus get additional Php 1,500 discount from Lazada. POCO F7 Ultra is exclusively available on Lazada, each purchase entitles buyers to a free 50W wireless charger.

The POCO F7 Pro, offered in Black, Silver, and Blue, is available in 12GB + 256GB and 12GB + 512GB configurations. During the early bird period, prices are slashed from Php 27,999 to Php 24,099, and from Php 29,999 to Php 25,999—letting fans save Php 3,900 and Php 4,000, respectively. Sold exclusively on Shopee, it’s the best time to upgrade to serious performance at an unbeatable price.

Color and variant availability may vary. Don’t miss out—check the official POCO stores on Lazada and Shopee for the latest offers.