ONE Championship Announces New Mobile App
ONE Championship Announces New Mobile App
ONE Championship New Mobile App to Revolutionize the Way Fans Enjoy Martial Arts
As sports media experiences a digital shift, ONE Championship, Asia’s premier martial arts organization, teases of a new mobile app coming in the next few months that aims to provide fans with unlimited access to the promotion’s complete library of Hi-Definition content and all of its blockbuster live events.
With the touch of a button, users will be able to satiate their craving for martial arts right at their fingertips.
As consumers continue to gravitate towards online mediums of entertainment, moving away from traditional TV broadcast, the industry is going through a revolution of sorts, with most of the content being consumed on mobile devices and computer screens.
And with the advent of new technology such as virtual reality, immersive video, and 360 videos, consumers are being introduced to new ways in which content is presented.
ONE Championship, which prides itself in being the largest martial arts organization in the world, has recognized this shift in sports media and is following the trend, exploring a multitude of digital channels on which to offer its sports content.
The ONE Championship app, which will be released in mid-2018, can be downloaded on iOS and Android smartphones and tablets. On the app, fans have access to a digital library of past ONE Championship bouts and events, as well as detailed information on their favorite ONE Championship athletes.
With traditional media such as television and radio now slowly taking a backseat, fans have become more inclined in recent years to consume sporting content through digital and online mediums. Streaming services have really taken off over the past three years, being more accessible and without any technological hitches.
The change can also be seen in the world of sports, as organizations such as the NBA offer their own mobile apps.
Taking advantage of today’s technology infrastructure which is already in place, companies are able to stream their content up to as high as 4K resolution. And with the rapidly developing technology found in smartphones and tablets, the user viewing experience continues to improve steadily.
Future integration with Chromecast enabled devices promises users will also be able to experience live martial arts in Full HD on their flat-screen televisions. For a company that has built its foundation on delivering a unique martial arts experience, this new mobile app is a huge step in the right direction.
ONE Championship’s effectivity in creating unique content that users, particularly in Asia, can relate to has paid dividends. In Asian nations such as the Philippines, Malaysia, Singapore, Myanmar, and the like, ONE Championship’s digital offering is already incredibly popular and will only grow more in the next few years as the company explores more digital platforms.
With the new ONE Championship mobile app, the promotion will look to continue surging forward in Asia as the undisputed global leader of martial arts.
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