Maya Revolutionizes Banking Wins Big at Anvil Awards
Maya Revolutionizes Banking Wins Big at Anvil Awards
MANILA, Philippines – Banking doesn’t have to be boring. Maya, the Philippines’ leading digital bank, just proved this by taking home four prestigious awards at the 60th Anvil Awards for its innovative Get Banked with Maya and Pinoy Big Brother collaboration campaigns. These wins signal a new era in banking, where finance meets fun.
Redefining Banking with Maya
Maya secured three Silver awards for its Get Banked with Maya campaign in the categories of Brand Communication, Best Use of Influencer, and Special Events. This campaign broke the mold of traditional banking, a sector often associated with long lines, endless paperwork, and unending frustration. Featuring prominent Filipina Hollywood stars like Liza Soberano and Dolly De Leon, the campaign showcased Maya’s bold spirit and its mission to revolutionize banking for millions of unbanked and unhappily banked Filipinos.
Through this award-winning campaign, Maya introduced a reimagined savings experience offering up to 15% interest rates, credited daily. It also simplified the lending process with fully digital, same-day loan approvals, free of collaterals. This radical approach made financial services more accessible and appealing.
Bringing Financial Literacy to Prime Time
Maya didn’t stop at revamping savings and lending. It took financial literacy to prime time by transforming the ABS-CBN Studio’s long-running reality show, Pinoy Big Brother, into an engaging financial literacy masterclass. This move won Maya another silver award in the Brand and Marketing Communication category. Viewers were captivated as they watched housemates save and spend using Maya, earning up to 15% interest and learning valuable money management skills through the “Save or Spend with Maya” segments.
Pepe Torres, Maya Group Chief Marketing Officer, said, “At Maya, we believe that challenging banking conventions with game-changing products goes hand in hand with challenging traditional banking communication with our bold approach to marketing. It’s how we’re able to excite and delight more and more Filipinos.”
Bold Campaigns, Big Results
These daring campaigns yielded impressive results. Maya ended 2024 with ₱39 billion in deposit balances and ₱68 billion in loan disbursements, contributing to a total of ₱92 billion in loans since 2022. With a rapidly growing customer base of 5.4 million, Maya continues to lead the charge in empowering Filipinos to take control of their financial futures.
Maya’s Impact: More Than Just Banking
Maya’s success at the Anvil Awards underscores its impact on the banking industry and beyond. By seamlessly blending finance with entertainment, Maya has made banking more accessible, engaging, and relevant. This transformation is not just about making banking less boring; it’s about making it more inclusive and innovative.
Maya’s campaigns reflect a broader trend towards the digitization of financial services, a shift that has been accelerated by the pandemic. As more Filipinos turn to digital solutions, Maya’s user-friendly platform and engaging marketing strategies position it as a frontrunner in the industry.
Looking Ahead: The Future of Banking with Maya
As Maya continues to innovate, it remains committed to challenging conventions and setting new standards. The bank’s success at the Anvil Awards is just the beginning. With its focus on customer-centric products and bold marketing, Maya is well-positioned to continue leading the way in digital banking.
The future looks bright for Maya and its customers. As the bank continues to grow and evolve, it will undoubtedly bring more groundbreaking campaigns and innovative products to the market. For Filipinos looking to take control of their financial future, Maya offers a compelling and exciting option.
