LG’s Advanced TVs Elevate Art Fair Philippines 2025 Experience
LG’s Advanced TVs Elevate Art Fair Philippines 2025 Experience
A Fusion of Art and Technology
Art Fair Philippines 2025 made its grand return in a new and more immersive venue at Ayala Triangle, Makati City, from February 21-23, 2025. As one of the premier art events in the country, it continued to push creative boundaries. This year, LG Electronics, a proud exhibit partner, amplified the experience by integrating cutting-edge display technology, redefining how we appreciate contemporary art.
The LG OLED C4 welcomed attendees with its vibrant visuals at the entrance, setting the tone for the event. Meanwhile, the LG StanbyME provided interactive maps and essential event details, ensuring a seamless and enriching experience for every visitor.
Showcasing TLYR Collective’s Vision
At the heart of the fair was the TLYR Collective Gallery, a standout exhibit showcasing contemporary works that merge technology, culture, and creativity. TLYR Collective featured a mix of blockchain-based digital art and traditional mediums, brought to life on LG’s OLED G4 and C4 screens. With artists like dedMan, Ericson Calibo, and James Fowler pushing the boundaries of visual storytelling, their pieces explored deep themes like personal conflicts, environmental observations, and the interplay between construction and decay.
LG’s advanced OLED displays captured every nuance and layer of these masterpieces. Powered by cutting-edge technology, the screens delivered unmatched clarity and depth, ensuring that viewers could connect with the art’s emotional essence. The LG OLED C4’s α9 AI Processor Gen7 refined every detail, while AI Brightness Control adapted seamlessly to the venue’s ambient light. Its Brightness Booster enhanced visuals with richer, more vibrant colors, staying true to the artist’s intent.
Similarly, the LG OLED G4, with its sleek One Wall Design, integrated effortlessly into the gallery. Equipped with the α11 AI Processor and AI Super Resolution, the G4 enhanced brightness by 150% and elevated every detail, creating an immersive viewing experience.
Interactive Displays Across the Venue
Beyond the gallery, LG TVs played a critical role throughout the venue. Positioned in Tower 1 and Tower 2, they displayed interactive maps and provided essential information. This ensured attendees could easily navigate the fair, enhancing both convenience and engagement.
In the Talks Hall, LG introduced two OLED Posé units. These displays weren’t just functional—they added an element of elegance. With rounded edges and a muted beige fabric finish, Posé created an inviting space for meaningful discussions. It wasn’t just a TV but a frame that showcased visuals, complementing the lectures given by esteemed speakers like National Museum of the Philippines Director Jeremy Barns, who discussed heritage preservation, and historian Ambeth Ocampo, who shared insights on Fernando Zóbel’s life and artistic journey.
Elevating the Art Fair Experience
Art Fair Philippines, co-founded by Trickie Colayco-Lopa, Lisa Ongpin-Periquet, and Geraldine “Dindin” Araneta, has long been a platform for bridging established artists with emerging talents. This year’s event expanded its horizons to include international artists, fostering a richer exchange of ideas. Through thoughtful curation and partnerships, the fair continues to redefine how we engage with contemporary art.
LG’s partnership aligned perfectly with the fair’s vision. The tech giant’s commitment to blending innovation with artistry took digital art appreciation to new heights. Nakhyun Seong, Managing Director of LG Philippines, expressed LG’s dedication to empowering creativity: “Seeing technology seamlessly complement artistic expression reaffirms our belief that innovation isn’t just about advancement—it’s about elevating experiences. We’re grateful for the opportunity to ensure artists’ visions are not just seen but truly felt.”
A Celebration of Creativity
The event also saw notable attendees like Jaime Gusto Zobel de Ayala, Chairman of Ayala Corporation, posing alongside LG’s stunning OLED displays. LG’s presence underscored its commitment to showcasing art in its truest form. As the world’s No. 1 OLED TV brand for nearly 12 years, LG continues to lead with innovations that amplify depth, color accuracy, and brilliance.
Each masterpiece at the fair became even more compelling when paired with LG’s advanced technology. By providing tools that enhance artistic storytelling, LG reinforces its belief that art and technology are intertwined. Together, they inspire, engage, and enrich communities, proving that life truly is good when innovation meets creativity.
