LG Presents Global Music Festival “Boom Boom Pow Festa” Powered by LG XBOOM

LG Presents Global Music Festival “Boom Boom Pow Festa” Powered by LG XBOOM

Music Performers from Nine Countries Creatively Reinterpret Legendary Party Anthem

LG Electronics (LG) has launched a groundbreaking new marketing campaign showcasing the powerful audio performance and dynamic style of its LG XBOOM speakers. The campaign ignited with the “Boom Boom Pow Festa,” a unique music festival dedicated to the iconic Black Eyed Peas’ song “Boom Boom Pow.” Released in 2009, this legendary party anthem topped the U.S. Billboard Hot 100 music chart for 12 consecutive weeks and continues to be a favorite.

During this vibrant event, the all time favorite party song was reinterpreted by talented street performers from around the world, all performed through LG’s powerful XBOOM party speakers. “Boom Boom Pow” has become a global go-to party track, with its infectious energy and booming bass inspiring revelers of all ages to get up and dance. Street performers in nine different countries showcased their unique takes on the song, supported by the exceptional sound of LG XBOOM.

In addition to talented street performers, Boom Boom Pow Festa featured rising stars of the global music scene, such as Brazil’s Delacruz, who performed at the iconic Escadaria Selarón in Rio de Janeiro, and The Juans, a popular Filipino four member pop rock band. Powered by LG XBOOM party speakers, these exciting performances were streamed live on the LG Global YouTube channel as part of a two-hour virtual concert. Videos of individual performances and behind-the-scenes footage showcased the artists’ creative exploration of LG XBOOM’s dynamic power and energetic audio quality.

LG’s engaging campaign extended to TikTok with the fun filled “Boom Boom Pow” dance challenge. Participants joined popular creators to show off their best moves and were encouraged to bring the explosive energy that XBOOM-brand speakers are known for. Different LG XBOOM speakers were featured throughout the campaign, each model offering a range of unique benefits along with the brand’s signature power and atmosphere-enhancing features.

Highlights of LG XBOOM Speakers:

• LG XBOOM XL9T: This robust tower speaker amps up the fun with dual 8-inch woofers. Its Pixel LED Lighting feature displays colorful patterns, visual EQ effects, characters, or customized text and graphics on the speaker’s LED panel, while Multi Color Ring Lighting creates synchronized light shows with rotating and flashing effects. Customizable Lighting allows for personalized colors, patterns, animations, and messages through the XBOOM app.

• LG XBOOM XG7Q and XG5Q: The new track-type woofers of these models produce stunningly loud and clear audio. The bass enhancement algorithm ensures that every note is heard and felt, even at low volumes.

• LG XBOOM Go XG2T: Backed by MIL-SPEC and IP67 ratings, this model combines a rugged, durable, and compact design with over 10 hours of playback for reliable performance wherever you are.

“We aim to inspire hope for a better life and future with our optimistic ‘Life’s Good’ philosophy, which closely aligns with the positive energy of music and is the driving force behind our Boom Boom Pow Festa and XBOOM campaign,” said Lee Jeong seok, head of LG Home Entertainment Company’s audio business. “Through a variety of engaging marketing activities, we will continue to highlight the powerful sound of LG XBOOM and raise the profile of our unique speaker brand in the global market.”

LG Presents Global Music Festival Dive into the dynamic journey of LG XBOOM and discover a world of powerful, energetic audio experiences. Life’s about more than having the latest technology; it’s about the experiences technology creates that impact our lives. LG Electronics Philippines delivers top-of-the-line home entertainment appliances that prepare Filipinos for their greatest moments.

LG promises to bring “Innovation for a Better Life” nationwide—across Luzon, Visayas, and Mindanao. For more information, visit and follow their social media channels on  Facebook, Instagram, Tiktok and Youtube (@lgphilippines). Learn more at @LGGlobal.