Fujifilm launches Smartphone printer “instax mini Link”
Fujifilm launches Smartphone printer “instax mini Link”
Tokyo, October 2, 2019 ― FUJIFILM Corporation (President: Kenji Sukeno) announces the launch of the smartphone printer “instax mini Link” (Link) on or after October 4, 2019 on a market-by-market basis.
The Link creates high-quality instax prints of pictures saved in a smartphone through dedicated app*1 using Bluetooth*2. The app offers a function to choose the best frame from video to print, and also a variety of unique and enjoyable functions that can be used among many people such as a compatibility checker that examines compatibility between you and a friend or someone special, and a function that lets multiple people send their favorite pictures from their smartphone to the printer and compiles them into single instax print. The palm-top compact printer weighs just 200g for excellent portability, making it a fun tool that can be taken to any locations to enjoy photo opportunities.
The Link won the Good Design Award 2019 in recognition of its compact and lightweight design in pursuit of portability and its simple yet intuitive operability.
The new Link printer inherits all the features of the instax Series to produce high-quality prints quickly with ease, while using the dedicated app offering a variety of additional functions to enjoy among many people, including “Video Print” for printing a decisive moment in a video. The “Match Test” function, which tests your compatibility with a friend or someone special, provides a moment of anticipation while you wait for the test result to appear along with the picture on the instax print. The “Party Print” function, which produces a single print from multiple pictures sent from smartphones by up to five people, generates excitement as everyone waits to see what kind of picture everyone else has sent in. The printer can be a perfect tool to bring lively energy into any get-togethers.
The Link’s main unit carries a built-in motion sensor. When taking pictures from the printer’s dedicated app on your smartphone, you can use the Link to remotely control the camera operation. For example, you can zoom in by facing down the side of the power button at the center, zoom up by facing up, and release the shutter by pressing the power button. The Link is functional as a remote-controller to take a photo of a large group of people with your smartphone’s camera with ease. The Link also pursues intuitive operability by allowing you to reprint the picture withholding the Link with the printout end pointing down and press the button at the center, and transfer pictures to the printer by swiping up (running your finger upward from the bottom of the screen) on the app. The main unit weighs just 200g and uses a metallic material to key parts such as the power button at the center to realize a simple yet fashionable design,
The “instax” series of instant cameras, launched in 1998, is affectionately called “Cheki” in Japan, where it has enjoyed wide popularity for over 20 years. Today, it is sold in over 100 countries around the world, including Japan, Europe, the Americas, and Asia, with a cumulative number of 45 million units worldwide*3. It has gained broad-based popularity as a tool that generates real-life communication, with many users saying “It is fun to share those precious moments in life in the form of instax prints. It gives me a real sense of connection with friends when I hand instax prints to them.”
Coinciding with the launch of the new “instax mini Link,” Fujifilm will run a worldwide promotional campaign under the catchphrase “Don’t just take, give,” to convey instax prints’ unique value. The company will showcase the features of the Link, through online media and retail stores, highlighting its use as a communication tool to casually print a large collection of precious images kept in a smartphone as a way of conveying one’s feelings, or as an “entertainment printer filled with warmth.”
Retails for Php 6,999, the mini Link creates high-quality instax prints of pictures saved in a smartphone through dedicated instax mini Link App using Bluetooth*2. The app offers a function to choose the best frame from video to print, and also a variety of unique and enjoyable functions that can be used among many people such as a compatibility checker that examines compatibility between you and a friend or someone special, and a function that lets multiple people send their favorite pictures from their smartphone to the printer and compiles them into single instax print. The palm-top compact printer weighs just 200g for excellent portability, making it a fun tool that can be taken to any locations to enjoy photo opportunities.
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