FUJIFILM ADVOCATES EARLY DETECTION

FUJIFILM ADVOCATES EARLY DETECTION

FUJIFILM Philippines, Inc. one of the most trusted camera and film brands in the world, echoes the call for regular testing for the early detection of breast cancer. The illness is still the leading cause of death among Filipino women.

Since October is Breast Cancer Awareness Month, Fujifilm PH is reminding women to have themselves screened and checked for breast cancer owing to the alarming rates of breast cancer in the country.

“Even with all the advancements in the medical field, there’s still no cure for breast cancer. Early detection and prevention are still key. We at Fujifilm PH would like to appeal to women to not be afraid and have themselves checked. The higher your risk factors, the earlier you should have a mammogram,” said FUJIFILM Philippines President Tomoyuki Fukura.

He adds that women should no longer dread undergoing a mammogram because digital technology has made the test more comfortable, quicker, and practically pain-free! The mammography machines of old have caused undue stress and trauma to women that most of them do not want to go through the same experience again.

However, Mr. Fukura stresses that testing and early detection are critical in lowering the mortality rate from breast cancer.

For many years now, Fujifilm has been contributing to the early detection and treatment of breast cancer through the promotion of the Pink Ribbon campaign by directing women’s awareness towards this cancer. This October, Fujifilm PH partnered with Philippine Foundation for Breast Care Inc. in a Breast Cancer learning session with the PH media.

Prevention is Still Better than Cure

According to the Philippine Council for Health Research and Development, one in every 13 Filipino women will most likely develop breast cancer in her lifetime. Research also revealed that there are more cases of breast cancer in Manila compared to other Asian Cities.

Unfortunately, majority of cases are diagnosed in the late stages – Stage 3 or Stage 4. This leaves them with very little time to explore various modes of treatment. By this time too, the cancer has normally spread to different parts of the body, making it even more difficult to treat.

Unknown to many, the FUJIFILM brand produces more than just cameras and film. The global company was established in 1934 and has continuously worked to improve its proprietary core technologies. They have made countless important contributions in healthcare, graphic systems, optical devices, digital imaging and document products.

The company’s revolutionary techniques and wealth of experience has enabled them to come up with high-precision and high-resolution mammography devices. The Fujifilm line of mammography machines offer image quality, versatility and practicality. Because of Fujifilm’s digital imaging expertise, expect the machine to offer crisp and high-resolution images coupled with Fuji’s proprietary dual-side reading technology.

These state-of-the-art machines are available here in the country. Earlier this year, the government-run Philippine General Hospital (PGH) in Ermita, Manila acquired a Fujifilm Innovality Mammography Machine, which is used to detect breast cancer and related ailments.

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