Filipinos Embrace AI for Creativity, Efficiency, and Everyday Convenience
Filipinos Embrace AI for Creativity, Efficiency, and Everyday Convenience
AI Adoption Among Filipinos
MANILA, PHILIPPINES – Filipinos are increasingly drawn to artificial intelligence (AI) as a tool for creativity and efficiency, according to a recent study conducted by Samsung Electronics. The survey, which included over 2,600 Southeast Asian respondents, highlights that 6 in 10 Filipinos are inclined to purchase smartphones and home appliances equipped with AI features. This enthusiasm for AI stems from its potential to simplify tasks, enhance productivity, and make daily life more convenient.
Samsung has been a trailblazer in AI innovation, from introducing Galaxy AI to launching the Galaxy S25 series this January. The latest Galaxy S25 lineup elevates AI’s role in modern life, offering users smarter, more intuitive features designed to make both work and leisure more efficient and enjoyable.
How Filipinos Use AI
The study revealed that Filipinos generally have a positive outlook on AI, appreciating its versatility and potential to drive efficiency. AI is commonly used by Filipinos for writing, language translation, and problem-solving—areas where communication and productivity are key. Notably, 44% of Filipino respondents use AI for writing, significantly outpacing the 32% average across Southeast Asia. Similarly, 42% utilize it for language translation, while 39% depend on it for problem-solving, both higher than regional averages.
AI’s role in creative pursuits is equally notable. Many Filipinos leverage AI for music composition, graphic design, photography, videography, and even cooking inspiration. Creativity and entertainment are recurring themes, with 48% of Filipinos using AI for photo editing and 42% using it for generating new ideas and enhancing entertainment experiences. These statistics underscore how AI has become an indispensable tool for both professional and personal life.
Beyond creative and functional uses, quick access to information is another major draw for Filipinos, with 41% using AI to streamline searches and gather data quickly.
AI Features That Attract Filipino Users
When it comes to mobile phones, Filipino consumers gravitate towards AI features that boost productivity and creativity. Tools like improved search functions, AI-assisted photo editing (such as removing unwanted elements from images), and article summarization resonate strongly. These features reflect the growing demand for smartphones that simplify complex tasks and enrich the mobile experience.
The newly launched Galaxy S25 series meets these expectations with an impressive suite of Galaxy AI features. Designed for both productivity and creative pursuits, the Galaxy S25 series introduces multimodal AI agents capable of interpreting text, speech, images, and videos. This makes interactions with the device seamless and intuitive.
Transforming Productivity with AI
The Galaxy S25 series stands out as a true productivity powerhouse. Its improved Circle to Search feature enables quick and accurate searches, including music identification and language translation. AI Select intelligently suggests relevant functions to simplify tasks, while Browsing Assist and Notes Assist streamline research and organization. Meanwhile, Now Brief delivers concise summaries to keep users informed on the go.
For multitaskers, seamless action across apps ensures smoother workflows, making the device an indispensable tool for busy professionals and students alike.
Empowering Creativity with AI
Creative Filipinos will appreciate the Galaxy S25 series’ advanced AI tools designed to produce stunning visuals effortlessly. The Portrait Studio feature elevates photography, while Drawing Assist empowers artists to create intricate designs with ease. Whether you’re an aspiring content creator or someone who enjoys personalizing visuals, these tools unlock new creative possibilities.
Samsung’s commitment to creativity doesn’t stop there. AI-powered multimodal agents also enable users to transform text into visuals, generate art, and even animate images—features that cater to users who crave innovation in their smartphones.
Strong Interest in AI-Enhanced Devices
The study further highlights Filipinos’ growing familiarity with and enthusiasm for AI. Two-thirds of respondents expressed interest in purchasing smartphones and digital home appliances with AI capabilities. This demand is fueled by a collective desire for tech that enhances convenience, saves time, and enriches daily routines.
Jun Guevara, Head of Mobile Experience at Samsung Electronics Philippines, shared his insights on this trend: “Early this year, we unveiled at CES our focus of making AI an ‘Everyday, Everywhere’ experience, enabling people to experience a more personal and empowering world through our connected home appliances. Very recently, we launched the Galaxy S25 series, which sets a new standard as a true AI companion with our most natural and context-aware mobile experience yet. All these reinforce Samsung’s leadership in the AI field and our commitment to making the benefits of AI more accessible to Filipinos.”
Hardware That Complements AI Excellence
At the heart of the Galaxy S25 series is the Snapdragon® 8 Elite chipset, which powers its robust AI capabilities. With advancements in AI processing, graphics rendering, and gaming performance, the chipset ensures smooth operation and optimal user experiences. Whether you’re editing photos, gaming, or navigating tasks, the Galaxy S25 performs seamlessly.
To further attract users, Samsung offers trade-in discounts of up to Php 8,000 for customers upgrading to the Galaxy S25 series until March 31, 2025. Interested buyers can visit Samsung Experience Stores, authorized retailers, or the Samsung website to explore the full range of features.
A Smarter, More Empowered Future
As AI becomes increasingly integrated into daily life, Filipinos continue to embrace its transformative potential. From enhancing communication and creativity to streamlining productivity and convenience, AI is reshaping the way we live and work. The Galaxy S25 series exemplifies this evolution, setting new benchmarks for AI-powered technology.
With Samsung’s commitment to innovation and accessibility, the future of AI for Filipinos looks brighter than ever.
Interested users can purchase the Galaxy S25 series now and save up to Php 8,000 when they trade in their old device until March 31, 2025. To learn more and purchase the Galaxy S25 series, one can go visit any Samsung Experience Store and authorized stores, or go to https://www.samsung.com/ph/smartphones/galaxy-s25-ultra/buy/.
