Boost the Fun: DigiPlus’s makeover continues with a fresh appearance
Boost the Fun: DigiPlus’s makeover continues with a fresh appearance
DigiPlus enlists renowned brand expert Landor to create a new visual identity.
In keeping with its shift to digital transformation, DigiPlus Interactive Corp., one of the nation’s fastest-growing digital entertainment companies, recently revealed a new appearance and overall logo.
For its brand transformation journey, DigiPlus enlisted the help of internationally renowned brand specialist Landor, in line with its mission to become the Philippines’ leading diversified hub for entertainment and leisure. Landor utilizes its extensive background in visual design and brand architecture to fully realize the potential of the DigiPlus brand.
Increase the Delight
Reimagining the amazing new possibilities when we put things together is the foundation of DigiPlus’ new brand purpose, which is reflected in its new aesthetic. The new DigiPlus logo consists of two basic elements that combine to create something new, showcasing the core values of the company: interlocking shapes united by an intersection.
In the meantime, the new DigiPlus emblem has a more modern, youthful appearance that complements the company’s status as a pioneer in digital entertainment thanks to the new brand colors, which include blue and purple tones. The top digital entertainment platforms in the nation, such as BingoPlus, ArenaPlus, BingoPlus Poker, Tongits +, and many more, are powered by DigiPlus.
The new motto for the updated logo is “Multiply the fun.” The new motto for DigiPlus refers to the various ways the company affects its stakeholders.
By developing digital entertainment platforms that consumers may use to pleasure themselves whenever and wherever they choose, the company increases the enjoyment factor. In addition, it is dedicated to spreading happiness and joy by means of social development initiatives run by the BingoPlus Foundation.
“We are thrilled about this latest chapter in our company’s history. Our new brand exercise is a testament to our commitment to continuously evolve and innovate,” DigiPlus President Andy Tsui. “Our new visual identity better reflects our continued drive to be most innovative digital entertainment company in the Philippines that combines cutting- edge technologies to multiply the fun and happiness in people’s lives.”
For more information, visit: www.digiplus.com.ph.
