ASUS Puts AI Within Reach of Everyone
From consumer and commercial AI laptops to AI-optimized Mini PCs and desktops, ASUS pushes the boundaries of innovation and champions sustainability.
At the CES 2025 virtual launch event titled “Always Incredible,” ASUS unveiled an impressive array of AI-powered products. With its vision of “Ubiquitous AI. Incredible Possibilities” and a deep commitment to sustainability, ASUS introduced innovations that seamlessly integrate power, creativity, and environmental responsibility.
Building on over 35 years of expertise, ASUS showcased diverse AI-enabled products, underscoring its transformation into a comprehensive AI company. The lineup includes ultraportable laptops, enterprise solutions optimized for peak productivity, and compact computing systems. These products are crafted to empower both individuals and organizations.
ASUS Copilot+ PCs: A New Era of Intelligent Computing
“ASUS is entering an exciting chapter focused on making AI-driven technology more accessible and impactful,” said Samson Hu, ASUS Co-CEO. At CES 2025, ASUS launched a line of Copilot+ PCs, positioning itself as one of the first brands to offer such innovative solutions. These PCs are designed to enhance user experiences, promoting productivity and creativity for both individual users and enterprises.
Mark Linton, Vice President of Device Partner Sales at Microsoft, highlighted the significance of the collaboration, saying, “It’s an exciting time for Windows 11, our partnership with ASUS, and the expansion of its Copilot+ PC portfolio.” He emphasized the benefits of upgrading to the latest Copilot+ PCs, such as the Zenbook A14 or Vivobook 14/16, as support for Windows 10 nears its end.
Zenbook A14: The World’s Lightest Copilot+ PC
One of the standout products is the ASUS Zenbook A14 (UX3407), the product line’s first Qualcomm® Snapdragon® model. Combining minimalist aesthetics with advanced performance, the Zenbook A14 weighs under 1kg, making it the world’s lightest Copilot+ PC and an ideal companion for modern commuters. It boasts a high-capacity 70Wh battery that delivers over 32 hours of battery life, ensuring productivity throughout the day.
The Zenbook A14 features a chassis crafted from Ceraluminum, an innovative material exclusive to ASUS. This high-tech ceramic provides durability and protection against wear, scratches, and fingerprints, making maintenance effortless.
Vivobook 14 and 16: AI Laptops for Everyone
The Vivobook 14/16 (X1407QA/X1607QA) Copilot+ PCs are designed for users seeking enhanced productivity, intelligence, and security at an exceptional value. Powered by the efficient Snapdragon X processor with 45 NPU TOPS of AI processing power, these laptops offer a 44% performance boost over previous generations and up to 19.8 hours of battery life.
These laptops come with AI-enabled features that provide dynamic and intuitive ways to create and stay organized. Users can refine artwork in real-time with Cocreator in Paint, and effortlessly edit photos with Generative Fill and Erase. The exclusive StoryCube application categorizes files based on content for better organization, while Live Captions offer real-time, accurate subtitles to bridge language barriers.
ExpertBook B Series: Redefining Enterprise Laptops
The ASUS ExpertBook B5 (B5405/B5605) and ExpertBook B3 (B3405/B3605) set a new standard for enterprise laptops. These models merge customization, extensive security features, and superior performance, catering to government, education, and corporate sectors. With flexible configurations up to Intel Core Ultra processors (Series 2), these laptops ensure durability and a user-friendly experience.
The ExpertBook B series features Intel vPro® CPU customization options, upgradable components, and dual SSD and SO-DIMM slots to adapt to changing business demands. The 16-inch models come with a four-row number pad and enlarged touchpad for enhanced usability, and optional 5G support on the B3 ensures mobile conferencing convenience.
ExpertCenter B900: Business Ready AI Desktops
The ASUS ExpertCenter B900 (B900MF/B900SF) series are the first commercial AI desktops from ASUS. Equipped with Intel Core Ultra 200S series processors, the B900 delivers exceptional performance and is positioned as a leader in AI-enabled desktops. With extreme processing capabilities and a dedicated NPU for AI tasks, these desktops efficiently handle demanding applications.
Enterprise-grade security features, including Intel vPro® Enterprise, TPM 2.0, BIOS/HDD passwords, and a Kensington Security Slot, ensure robust security. The military-grade durability compliant with MIL-STD-810H standards guarantees reliability in challenging environments.
ASUS NUC Series: AI-Optimized Performance in a Compact Form
ASUS enhances compact, AI-driven computing with the NUC 15 Pro Mini PC. Powered by the Intel Core Ultra 7 processor (Series 2) and Intel AI Boost, the NUC 15 Pro combines superior performance with a space-saving design. This Mini PC is optimal for high-demand business environments, featuring ultra-fast Wi-Fi 7 and Bluetooth® 5.4 for AI-optimized operations.
ASUS Power Sync allows users to power on/off the NUC 15 Pro and compatible ASUS monitors simultaneously, creating an integrated, energy-efficient workspace. Enhanced with tool-less upgradability and Intel vPro technology for secure, remote management, the NUC 15 Pro supports up to four 4K displays. Its power-conscious design and military-grade durability make it a versatile solution for enterprises.
ASUS ExpertCenter PN54: Compact Yet Powerful AI-Powered Mini PC
The ASUS ExpertCenter PN54 Mini PC revolutionizes compact computing. Powered by AMD’s Ryzen™ AI 7 350 processor with 45+ NPU TOPS, it delivers high-level AI performance in an ultra-compact 0.5L chassis. This Mini PC addresses everyday computing challenges with intelligent adaptability for productivity, creative work, and entertainment.
The ExpertCenter PN54 features six USB ports, dual 2.5G LAN ports, and Wi-Fi 7 for rapid connectivity. Its tool-less chassis design ensures effortless upgrades to storage and memory, future-proofing the device for technological advancements. Designed for high performance, connectivity, and scalability, the ExpertCenter PN54 is ideal for those seeking a compact yet powerful computing solution.