Acer Dominates Philippine Notebook Market Yet Again
Acer Dominates Philippine Notebook Market Yet Again
Strengthening Its Hold in Consumer and Gaming Categories
MANILA – Acer continues to reign as the top player in the Philippine notebook market, maintaining its dominance in both the consumer and gaming categories for 2024. Data from market research firm GfK reveals that Acer captured a 35.7% total market share, underlining its leadership in the local scene.
Breaking it down further, Acer recorded a 34.2% share in the consumer notebook category and a staggering 40.6% share in the gaming notebook segment. These figures mean that one in every three laptops sold in the Philippines is an Acer, a testament to the brand’s unparalleled popularity and trust among Filipino consumers.
Key Drivers of Success
Acer’s continued success in the Philippines can be attributed to several factors. The brand excels in offering value-packed products, providing consumers with laptops that marry competitive pricing with advanced features.
Marketing campaigns have also played a crucial role. Acer’s ability to connect with younger audiences has been bolstered by partnerships with influential brand ambassadors like SB19 and G22, who resonate strongly with the youth demographic. These collaborations have helped the brand stay fresh and relevant in an ever-changing market.
Additionally, Acer’s agility in adapting to trends has ensured that its offerings remain aligned with the demands of modern consumers. This forward-thinking approach has solidified its reputation as a brand that delivers both reliability and innovation.
Dominance in Gaming Notebooks with Predator Gaming
Acer’s Predator Gaming series has been a cornerstone of its market leadership in the gaming category. Known for delivering high-performance machines, Predator continues to be the top choice for esports enthusiasts and hardcore gamers alike.
Beyond producing exceptional gaming notebooks, Acer has actively supported the gaming community through initiatives like the Asia Pacific Predator League, a marquee esports tournament. These efforts not only build brand loyalty but also foster the growth of the local esports ecosystem.
Sue Ong-Lim, Managing Director of Acer Philippines, expressed her excitement about the company’s achievements: “These initiatives have built stronger brand equity, resulting in customers recognizing and trusting Acer and its products. For 2025 and beyond, our consumers can only expect the best of what we can offer.”
Nationwide Reach and Accessibility
Acer’s success is also driven by its extensive distribution network. With a strong presence nationwide, consumers can find Acer products at Acer Concept Stores, authorized dealers, and online platforms.
Whether shopping in malls or browsing online, customers can easily access Acer’s wide range of laptops. The brand’s availability on Lazada, Shopee, and its own Acer online store ensures that consumers enjoy a seamless and convenient shopping experience, no matter their preference.
What Lies Ahead?
As Acer sets its sights on 2025, the company shows no signs of slowing down. With a solid foundation of innovative products, strategic partnerships, and community-focused campaigns, Acer is poised to continue dominating the consumer and gaming notebook markets.
Visit Acer’s official social media pages for more information – Facebook (@acerPH), Instagram (@acerph), Twitter (@acerphils), or through the official website www.acer.com.
