OPPO ranks third in YouTube Ads for 2nd half of 2017
OPPO ranks third in YouTube Ads for the 2nd half of 2017
OPPO F5 Capture the Real You: Clean and strong endorsement marketing resulted to clean and effective ad
Manila, Philippines (March 1, 2018) – OPPO Philippines, the No.2 smartphone brand in the Philippines, recently received the recognition of achieving third in the YouTube Ads Leaderboard in the Philippines for the 2nd half of 2017 with its OPPO F5 – Capture the Real You video commercial.
(From left to right) Google Philippines Country Marketing Manager Gabby Roxas, Google Philippines Country Manager Kenneth Lingan, OPPO Public Relations Manager Eason de Guzman, OPPO Brand Marketing Director Jane Wan and OPPO Digital Marketing Manager Leyan Moncera.
The YouTube Ads Leaderboard is a bi-annual list of the video platform’s top 10 ads in the Philippines that capture the hearts of Filipinos through popularity and promotion. More than just reaching views, engagement, and likes, the recognition aims to foster more meaningful ads, relationships and challenges the industry through masterful storytelling.
The OPPO F5 Capture the Real You is a 30-seconder commercial with a natural approach towards product benefit, fronted by OPPO endorsers Alden Richards and Sarah Geronimo. The commercial shows Alden and Sarah looking at their old and unnatural selfies inside a museum, creating curiosity and doubt.
But with the OPPO F5, its new Artificial Intelligence Beauty Technology accurately detects your skin and adjusts the selfie experience per individual. Thus, resulting in a more natural looking selfie that is flawless and doesn’t mask the real you.
The said commercial was also the first material of OPPO combining two endorsers (Alden Richards and Sarah Geronimo) leading to more buzz among the fanbase. As a result, the OPPO F5 commercial reached more than 4.6M views on YouTube as of the date and the most viewed ad of OPPO Philippines to date.
“OPPO is a very young brand in the Philippines as we are just about to turn four this 2018. Our shift towards more relevant ads makes us more favorable among consumers especially the youth who are digitally attached and captured by platforms like YouTube. We will continue this trend by listening to our consumers and provide the content that is relevant to all,” said Eason de Guzman, OPPO Philippines Public Relations Manager.
The OPPO F5 was launched last October 26, 2017, garnering more than 33,000 unit sales on its first week, and a consistent top seller in the mid-range smartphone category since launch, according to the ranking of nationwide smartphone dealer Memo Xpress.
