Global Partnership: IOC and TCL Team Up Till 2032

Global Partnership: IOC and TCL Team Up Till 2032

Manila, Philippines — In a monumental move, the International Olympic Committee (IOC) has announced a long-term global partnership with the renowned technology company TCL. This alliance will last through 2032 and see TCL as the official Worldwide Olympic and Paralympic Partner in the Home Audiovisual Equipment and Home Appliances category. This partnership is set to create new experiences for fans and athletes alike, from digital displays at the Olympic Games to household appliances in the Olympic Village.

Through this groundbreaking partnership, both organizations are committed to bringing the magic of the Olympic Games to billions of fans worldwide through innovative marketing campaigns. TCL’s significant role in supporting the IOC’s Olympic AI Agenda includes enhancing fan and athlete experiences on-site and at home. One notable initiative is “Athletes Moments,” which allows athletes to connect with their loved ones immediately after their competition.

Supporting Global Sports

As part of the agreement, the IOC will redistribute the revenue it receives to provide financial support to sports organizations worldwide. This includes every National Olympic Committee and their athletes, as well as the Organizing Committees for the Olympic Games and Youth Olympic Games until 2032.

IOC President Thomas Bach expressed his excitement about the partnership, stating, “The IOC is thrilled to announce its new partnership with TCL, a world leader in the television and household goods industries. TCL has a long history of supporting sport around the globe and is now taking its ambition to inspire greatness to new heights as the Olympic Games are the greatest, most inspirational global sporting stage.”

TCL’s Commitment to the Olympic Spirit

Li Dongsheng, Founder and Chairman of TCL, shared his enthusiasm: “We are honored to become a Worldwide Olympic and Paralympic Partner. As a leading global technology brand, TCL has always strived to ‘Inspire Greatness,’ which aligns perfectly with the Olympic spirit. The Olympic Games inspire billions of people around the world, and through this partnership, TCL’s diverse innovations will empower the Games and deliver exceptional experiences to a global audience. TCL will continue to fulfill its corporate social responsibility, support the Olympic sustainable development goals, and create a better future.”

TCL has supported sports around the world for decades through various partnerships. At the Olympic Games, TCL will provide new visual and lifestyle experiences with intelligent innovations, including smart displays, air conditioners, refrigerators, washing machines, smart door locks, audio systems, projectors, and TCL RayNeo smart glasses.

A Legacy of Innovation

Founded in 1981, TCL is committed to “Building a Sustainable and Connected Future with Advanced Technology.” The company is dedicated to empowering a smart, healthy lifestyle by enabling next-generation intelligent experiences. With 46 R&D centers and 38 manufacturing bases globally, TCL operates in over 160 countries and regions, cementing its position as a globally competitive technology brand.

Jiří Kejval, Chair of the IOC Revenues and Commercial Partnerships Commission, said, “TCL is a global leader in its industry and one of the world’s fastest-growing brands. The TOP Programme continues to offer the world’s leading brands and marketers an unparalleled marketing platform built on the global reach and values of the Olympic Games. Today’s announcement brings TCL to the family of TOP Partners.”

Enhancing the Olympic Experience

Through this partnership, TCL products will drive new experiences for both fans and athletes. Digital displays at the Olympic Games and household appliances in the Olympic Village will showcase TCL’s cutting-edge technology. Fans around the world can expect innovative marketing campaigns that bring the Olympic Games closer to their hearts.

Empowering Athletes and Fans

TCL’s support for the “Athletes Moments” initiative will allow athletes to connect with loved ones globally immediately after their competitions. This personal touch enhances the emotional experience of the Games for both athletes and their supporters.

The IOC’s commitment to redistributing revenue ensures that financial support reaches sports organizations worldwide, benefiting National Olympic Committees, their athletes, and the Organizing Committees for the Olympic Games and Youth Olympic Games.

A Bright Future Ahead

This partnership marks a significant milestone in the Olympic Movement’s journey towards innovation and sustainability. By integrating TCL’s technological prowess into the Olympic framework, the Games will continue to inspire greatness and foster a sense of global unity.

As we look ahead to the future, the collaboration between the IOC and TCL promises to deliver unparalleled experiences to fans and athletes alike. Together, they will push the boundaries of what’s possible, creating a legacy of excellence that will endure for generations to come.