Pusta de Peligro Short Films Call for Responsible Gaming

Pusta de Peligro Short Films Call for Responsible Gaming

DigiPlus and BingoPlus Foundation Premiere Engaging Campaign

Manila, Philippines – January 23, 2025 – DigiPlus Interactive, along with its social development arm, BingoPlus Foundation, has officially launched the Pusta de Peligro Responsible Gaming campaign. This initiative premiered at Gateway Cinema, showcasing three compelling short films that highlight DigiPlus’ unwavering commitment to responsible gaming. The campaign focuses on prevention, education, and intervention to ensure gaming remains a safe and enjoyable form of entertainment.

The Heart of the Campaign: Engaging Short Films

Central to the campaign are three resonant short films designed to evoke self-reflection and inspire mindful gaming choices. The first film tells the story of a woman torn between breaking her piggy bank to place a bet or saving her hard-earned money. The second follows someone deciding whether to spend money on lunch or risk it all on a bet. The third highlights a woman with worn-out shoes, deciding between buying a replacement or taking a chance on a game. Through these relatable, real-life scenarios, Pusta de Peligro challenges viewers to recognize when gaming transitions from fun to risk and encourages them to embrace the campaign’s message: “Pag Pusta de Peligro na, pause na muna, dahil ang gaming dapat fun-fun lang!”

Responsible Gaming Features in DigiPlus Platforms

DigiPlus, the company behind leading brands like BingoPlus, ArenaPlus, and GameZone, has integrated self-exclusion features into its platforms to promote responsible gaming. These tools enable players to control their gaming habits by setting daily gaming durations, customizing specific gaming schedules, and establishing daily loss limits. For example, players can confine their gaming to specific hours, such as evenings or lunch breaks, and set loss limits to ensure they never risk more than they are comfortable with.

These self-defined tools reflect DigiPlus’ proactive commitment to player welfare and align with global standards for responsible gaming. By integrating these features directly into its platforms, DigiPlus empowers players to enjoy gaming safely, without stress or financial strain.

“We hope this campaign will spark a national conversation about responsible gaming,” said DigiPlus Chairman Eusebio Tanco. “We want players to feel empowered to make wise choices, families to feel reassured, and communities to see gaming as a safe form of entertainment. The Pusta de Peligro campaign is a crucial step toward that vision.”

Engaging Conversations with Experts

The Pusta de Peligro campaign represents a year-long journey of dedication and collaboration. DigiPlus has invested significantly in crafting an advocacy that goes beyond words, partnering with mental health professionals, financial coaches, and educators to create a campaign that speaks to the realities of Filipino players.

A highlight of the premiere was a thought-provoking discussion featuring Teresita Castillo of the International Gambling Counselors Certification Board and financial coach Armand Bengco. The panel explored the importance of education, early intervention, and expert collaboration in fostering a safe and responsible gaming culture.

Pusta de Peligro builds on DigiPlus and BingoPlus Foundation’s longstanding commitment to responsible gaming. Previous initiatives, such as the Tamang Laro, Tamang Panalo webinar series, and financial coaching programs for jackpot winners, have paved the way for this latest campaign to engage players more deeply and meaningfully.

Looking Ahead: Amplifying the Campaign’s Reach

DigiPlus and BingoPlus Foundation are taking the Pusta de Peligro campaign to new heights, rolling out the videos across digital platforms and inviting communities to share the message of responsible gaming. In addition to digital advocacy, on-ground initiatives such as community workshops and live events are set to amplify the campaign’s reach, ensuring that more players are empowered to make balanced, mindful decisions.

“We’re just getting started,” Tanco said. “Responsible gaming is the foundation of a sustainable gaming industry. With Pusta de Peligro, we’re proving that advocacy and innovation can go hand in hand to create a safer, more enjoyable gaming environment for all.”

The Pusta de Peligro Responsible Gaming campaign by DigiPlus and BingoPlus Foundation is a significant step towards promoting mindful gaming choices. Through compelling short films, integrated self-exclusion features, and expert collaboration, the campaign addresses the challenges of responsible gaming. By engaging players, families, and communities, DigiPlus aims to foster a safe and enjoyable gaming culture.

Watch Pusta de Peligro videos on DigiPlus’ TikTok, Facebook, Instagram, and YouTube.