IBPAP and Google Partner to Upskill Filipino IT-BPM Workforce

IBPAP and Google Partner to Upskill Filipino IT-BPM Workforce

Empowering Filipino Talent for a Competitive Future

Manila, Philippines  – The IT and Business Process Association of the Philippines (IBPAP) and Google have announced a groundbreaking collaboration aimed at upskilling Filipino talent in the IT-BPM sector. This strategic initiative is a pivotal component of IBPAP’s Roadmap 2028, which seeks to elevate the industry’s talent development and bolster global competitiveness.

Google Career Certificates: Bridging the Skills Gap

Through Google Career Certificates, this partnership will offer industry-recognized certifications in high-demand fields such as cybersecurity, data analytics, IT support, UX design, and project management. These certifications will equip Filipinos with the skills needed to excel in the rapidly evolving global IT-BPM landscape. Additionally, the program includes access to the Google AI Essentials course on Coursera, designed to impart essential AI skills to Filipino professionals.

Jack Madrid, President and CEO of IBPAP, emphasized the significance of this collaboration: “IBPAP is proud to work with Google to strengthen our talent pool with essential skills for higher-value IT-BPM roles. This partnership is key to reinforcing the Philippines’ position as a global IT-BPM leader, ensuring our workforce remains competitive.”

Commitment to Growth and Digital Future

Jackie Wang, Country Director for Google Philippines and Thailand, highlighted Google’s dedication to the initiative: “Google is dedicated to fostering growth in the Philippines through AI and upskilling initiatives. Our collaboration with IBPAP exemplifies this commitment. By equipping Filipinos with in-demand skills, we hope to contribute to the country’s economic progress and digital future.”

Pat Choa, Site Lead for Google Philippines, also expressed enthusiasm for the partnership: “The Philippines is an important player in the global IT-BPO economy, supporting countless products and operations. By upskilling our workforce with in-demand skills, we’re maintaining our competitive edge as a global industry leader, driven by top-tier talent and cost-efficiency.”

A Strategic Initiative at a Crucial Time

This collaborative effort comes at a critical juncture for the IT-BPM sector. In 2024, the industry reached $38 billion in revenue and employed 1.82 million people. However, bridging the skills gap is essential for achieving the ambitious targets set in the Philippine IT-BPM Roadmap 2028: $59 billion in revenue and 2.5 million jobs. The partnership with Google is poised to enhance the Philippines’ capacity to meet these goals and further establish it as a premier destination for high-complexity IT-BPM services.

Empowering the Workforce with In-Demand Skills

The Google Career Certificates program will provide Filipino professionals with the skills and credentials needed to succeed in a competitive global market. These certifications are recognized by industry leaders and offer a pathway to high-value roles in the IT-BPM sector. The inclusion of the Google AI Essentials course ensures that participants are equipped with the knowledge and skills required to leverage AI technologies effectively.

Key Components of the Collaboration

• Cybersecurity: Certification in cybersecurity will prepare professionals to protect organizations from cyber threats, a critical skill in today’s digital landscape.
• Data Analytics: Training in data analytics will enable individuals to interpret and leverage data for informed decision-making.
• IT Support: IT support certifications will ensure professionals can maintain and troubleshoot IT systems, keeping operations running smoothly.
• UX Design: UX design certifications will equip professionals to create user-friendly digital experiences.
• Project Management: Project management training will prepare individuals to lead and manage projects effectively.

Driving Economic Progress

This initiative is not just about enhancing individual careers; it’s about driving economic progress for the entire country. By equipping the workforce with in-demand skills, the collaboration between IBPAP and Google aims to position the Philippines as a leader in the global IT-BPM sector. This will attract more investment, create more job opportunities, and contribute to the overall economic growth of the nation.

Future-Proofing the Workforce

As the global IT-BPM landscape continues to evolve, staying ahead of technological advancements is crucial. The partnership between IBPAP and Google ensures that the Filipino workforce is well-prepared to meet the demands of the future. By providing access to cutting-edge training and certifications, this initiative future-proofs the workforce, making it resilient and adaptable to changes in the industry.

The collaboration between IBPAP and Google marks a significant milestone in the journey towards achieving the goals set out in the Philippine IT-BPM Roadmap 2028. By upskilling the Filipino workforce, this partnership will drive the industry’s growth, enhance global competitiveness, and contribute to the country’s economic progress. The initiative underscores the importance of continuous learning and adaptation in a rapidly changing technological landscape.