Samsung Recognized as Southeast Asia’s Top Brand in 2024
Samsung Recognized as Southeast Asia’s Top Brand in 2024
MANILA, PHILIPPINES – Samsung Electronics Co., Ltd. has been honored as Southeast Asia’s top brand for 2024 by Campaign Asia-Pacific in partnership with Milieu Insight. Additionally, Samsung has been named the leading electronics brand in the region for this year. The prestigious Southeast Asia Top 50 brands list for 2024 highlights the brands that lead in consumer mindshare across the region.
Samsung’s position at the pinnacle of these rankings underscores its dedication to innovation, exceptional product quality, and robust brand strength. With an overall score of 69.27%, Samsung stands a few points ahead of the next leading brand in the electronics sector. This achievement is bolstered by Samsung’s top rankings in five key markets: Indonesia, Malaysia, the Philippines, Thailand, and Vietnam. Furthermore, Samsung garnered the highest brand awareness score of 89% across Southeast Asia, along with top marks for quality, trust, and innovation.
Commitment to Innovation and Quality
Samsung’s consistent excellence in various markets is a testament to its commitment to delivering high-quality products and innovative solutions. “We are incredibly proud to be recognized as Southeast Asia’s top brand. The ranking is a testament to our dedication and holistic approach in delivering an ecosystem of meaningful innovations and exceptional experiences powered by AI, into the hands of Samsung users across the Southeast Asia region,” said ChonHong Ng, VP, Head of Regional Marketing, Samsung Electronics Southeast Asia and Oceania. “We are thankful for the support towards our brand, and will continue to expand on our efforts to bring quality and innovative experiences that enrich the lives of our users.”
Comprehensive Consumer Survey
The rankings were unveiled during the recent Campaign360 event in Singapore, following an extensive survey of over 10,000 consumers across six Southeast Asian markets, namely Indonesia, Thailand, Philippines, Malaysia, Vietnam, and Singapore. The survey tracked over 1,200 brands across 10 sectors including fashion, travel, apparel & accessories, financial services, beauty, telcos & streaming, e-commerce, transport & delivery, automotive, and food delivery. Brands were assessed based on nine key attributes: awareness, purchase, quality, buying experience, customer service, trustworthiness, innovation, brand touchpoints, and advocacy.
Samsung’s Leadership Across Southeast Asia
Samsung’s leadership in these rankings highlights its ability to resonate with consumers through a combination of innovative technology and high-quality products. The brand’s success in achieving high scores across awareness, quality, trust, and innovation reflects its strategic approach to understanding and meeting consumer needs. This recognition not only strengthens Samsung’s position in the market but also reaffirms its role as a leader in the electronics sector.
Samsung’s recognition as Southeast Asia’s top brand for 2024 is a significant milestone that validates its unwavering commitment to innovation, quality, and consumer satisfaction. As Samsung continues to expand its efforts in delivering exceptional experiences, it remains a trusted and leading brand in the region’s competitive electronics market.
For more information on the Southeast Asia top 50 brands list, please refer here. For Southeast Asia’s top 10 electronics brands list, please refer to the Appendix.
