DigiPlus Interactive Launches ‘Pusta de Peligro’
DigiPlus Interactive Launches ‘Pusta de Peligro’: A Campaign for Responsible Gaming in the Philippines
DigiPlus Interactive Corporation, in collaboration with its social development arm, BingoPlus Foundation, has launched a groundbreaking responsible gaming initiative named “Pusta de Peligro.” This campaign aims to empower Filipino gamers with the knowledge and tools to make better choices in their gaming experiences. Drawing inspiration from the term “Petsa de Peligro,” which signifies the caution and discipline Filipinos practice before paydays, the campaign serves as a metaphor for the critical moments when players need to exercise restraint and wise decision-making in their gaming activities.
Aligning with PAGCOR’s Responsible Gaming Efforts
The Pusta de Peligro campaign is in alignment with the efforts of the Philippine Amusement and Gaming Corporation (PAGCOR) in promoting responsible gaming. It also emphasizes the importance of playing with a trusted operator, showcasing a shared commitment to ensuring gaming remains safe and enjoyable. The campaign is built on a three-pronged approach focusing on Prevention, Education, and Intervention, aiming to educate Filipinos on understanding the risks, setting limits, and seeking appropriate support.
Hybrid Talk Show ‘Tamang Laro, Tamang Panalo!’
On November 14, DigiPlus and BingoPlus Foundation hosted the “Tamang Laro, Tamang Panalo! Wais Tips for Pusta de Peligro Moments” hybrid talk show at their headquarters. The event attracted over 200 attendees, both on-site and online. The talk show was divided into two sessions:
- “Tamang Laro” Episode: Teresita Cambe-Castillo, a licensed psychologist, chairperson of the board of Seagulls Flock Organization, and International Gambling Certification Board member, led the session. She discussed how to identify signs of excessive gaming and provided mental health support strategies for individuals and their loved ones.
- “Tamang Panalo” Episode: In the afternoon session, renowned financial expert Armand Bengco shared insights on financial management. He guided viewers on handling money wisely, building an entertainment fund, and practicing responsible spending to maintain a healthy balance between gaming and financial stability.
Commitment to Responsible Gaming and Financial Literacy
The “Tamang Laro, Tamang Panalo!” hybrid talk show underscores DigiPlus and BingoPlus Foundation’s dedication to advancing an education campaign that goes beyond mere reminders about responsible gaming. The initiative also provides practical, actionable tips on managing entertainment funds through financial literacy sessions and recognizing the signs of excessive gaming to offer psychological first aid.
Leadership Perspectives on the Initiative
“We’re committed to more than just delivering exciting digital entertainment. With Pusta de Peligro, we’re taking responsibility to help players be mindful, enjoy responsibly, and stay financially aware,” stated Rafael Jasper Vicencio, Director of DigiPlus Interactive and President of AB Leisure Exponent and Total GameZone Xtreme, the operator of BingoPlus Stores and developer of its popular games.
Celeste Jovenir, COO of BingoPlus Foundation and Vice President of DigiPlus Interactive, emphasized the long-term vision of the initiative: “Pusta de Peligro is just the beginning. We are committed to setting the bar as a responsible industry leader, helping Filipinos navigate gaming wisely, for truly enjoyable and rewarding experiences with us.”
Continuous Effort and Engagement
The “Tamang Laro, Tamang Panalo!” hybrid talk show follows the efforts initiated by DigiPlus and BingoPlus Foundation in October. The campaign began with a series of informative videos highlighting the transparency of the company’s gaming operations. These efforts were complemented by educational videos during the BingoPlus Day Masskara Festival Music Fest, which reminded the event’s 160,000 attendees and nationwide live stream audience to practice responsible gaming habits.
BingoPlus Foundation’s GameSmart Program
The Pusta de Peligro: Responsible Gaming campaign is an integral part of the BingoPlus Foundation’s GameSmart Program, which advocates for responsible digitalization. The BingoPlus Foundation also supports programs focused on Technology Education, Accessible Healthcare, and Community Resilience.
DigiPlus Interactive’s launch of the DigiPlus Interactive Launches ‘Pusta de Peligro’ campaign represents a significant step towards promoting responsible gaming in the Philippines. Through the campaign’s comprehensive approach to prevention, education, and intervention, and with the support of initiatives like the “Tamang Laro, Tamang Panalo!” hybrid talk show, DigiPlus and BingoPlus Foundation are committed to empowering Filipino gamers to make informed, responsible decisions. By focusing on financial literacy and mental health support, this campaign aims to create a safer, more enjoyable gaming environment for all.
