Lenovo Named Official FIFA Technology Partner
Lenovo Named Official FIFA Technology Partner
Manila, Philippines – At Lenovo’s annual Tech World innovation event, Lenovo and FIFA have announced that the multinational technology company has been named the Official FIFA Technology Partner. This partnership, FIFA’s top-tier sponsorship category, includes the FIFA World Cup 2026™ in Canada, Mexico, and the United States, and the FIFA Women’s World Cup 2027™ in Brazil. This landmark agreement positions Lenovo to further grow its global brand among football fans and deliver integrated, innovative technologies that will make football more accessible and engaging worldwide.
A Historic Partnership for a Global Game
The FIFA World Cup 2026™ and FIFA Women’s World Cup 2027™ provide the perfect platform for Lenovo to showcase its advanced technology. Lenovo’s products, services, and solutions—including its suite of innovations leveraging Artificial Intelligence (AI), iconic ThinkPad laptops, tablets, Motorola mobile phones, and servers—will be integrated into these tournaments. This integration will enhance fan experiences in stadiums and global broadcasts, power enhanced analytics, and democratize data across football-playing nations.
Lenovo Chairman and CEO Yuanqing Yang commented, “As one of the world’s leading technology companies, we’re delighted to partner with the world’s most global and popular sport. Lenovo will be powering the largest sporting and entertainment events in human history—events with more viewers, more nations participating, and an unprecedented global demand for data processing and technology. Lenovo is proud to support FIFA’s vision of leveraging technology to elevate the game, enhance the fan experience worldwide, and foster innovation that levels the playing field. We’re excited that our cutting-edge technology and AI innovation will take center stage in the upcoming tournaments, demonstrating to the world the transformative power of smarter technology.”
Elevating Football Through Technology
FIFA President Gianni Infantino added, “At FIFA, we are committed to growing the game globally and making football accessible for all—and we are excited to welcome Lenovo to our journey, and to work with them to implement technologies, innovations, and programmes that spread our sport. Data and technology combined help us to know fans better, and we will use it to create unparalleled and unforgettable fan experiences at the FIFA World Cup 2026 and FIFA Women’s World Cup 2027. In Lenovo, we have a partner who will support us as we evolve and innovate, investing in digital technology and artificial intelligence for future generations.”
This landmark partnership marks the first deal between Lenovo and FIFA and builds on Lenovo’s heritage in powering the technology that has and continues to underpin many flagship global sporting properties.
About FIFA World Cup 2026™ and FIFA Women’s World Cup 2027™
The FIFA World Cup 2026™ will feature 48 teams and be hosted by three nations for the first time in history. The tournament will return to the U.S. for the first time since the 24-team 1994 edition. Mexico will host the global showpiece for the third time, while 2026 will mark the first time that FIFA’s senior men’s tournament will be played in Canada.
The FIFA Women’s World Cup 2027 will be the tenth edition of the tournament and is set to feature 32 teams, just as the 2023 edition did in Australia and Aotearoa New Zealand. Brazil, a participant in every FIFA Women’s World Cup™ in history, will have the honor of hosting the first-ever FIFA Women’s World Cup staged in South America.
Lenovo’s partnership with FIFA represents a significant leap forward in the integration of technology and sports. By enhancing fan experiences, powering analytics, and promoting data accessibility, Lenovo is set to revolutionize the way football is experienced globally. This collaboration underscores Lenovo’s commitment to innovation and its role as a leader in the tech industry, setting a new standard for the future of sports and technology.
