SM Everyday is Playday Year 3

SM Everyday is Playday Year 3

A kick-off of summer fun and the biggest collaboration of best-loved global toy and children’s brands, brings to everyone Everyday is Play Day on its 3rd biggest year, launching at SM City North EDSA on March 25, that will surely showcase a series of exciting shows and festivities for both kids and kids at heart in many of your favorite SM Supermalls from March to October 2019.

This year’s campaign is particularly extra special as SM Supermalls is partnering with UNICEF, and together, they are set to promote and instill every child’s right to play, relax, and indulge through a holistic approach on both their artistic and recreational activities. Through this team up, they promote their shared advocacy to bring more smiles to children’s faces across the country.

“SM brings back Everyday is Play Day with kiddie character meet-and-greets and interactive play that aims to help develop their confidence and social skills,” said Jonjon San Agustin, SM Supermalls SVP for Marketing.

Watch Our Video highlights of the event.

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